iBooks 2 and iBook-Author software are uninteresting for independent authors – Apple’s strategy here is more fundamental than it seems.
Apple’s track record over the past ten years is pretty flawless. With the iPhone, the smartphone breakthrough helped (and Bill Gates ‘vision of “Information at your finger tips’ finally implemented)? Check. Computer industry with the iPad from the spirit and benefits of the Tablet format convinced? Check. Music industry destroyed and rebuilt the iTunes model? Check. Sure – there are still a few bastions, which could not tear down the jobs company. The television market closes himself off yet successful, in addition to Apple and Google are just biting it from the teeth. And the business model of publishing is currently one other question, Jeff Bezos’ Amazon company.
Apple has started yesterday with two iBooks and iBook Author finally the long-awaited attack on this industry? One could almost get the impression. A software that lets you supposedly easy e-books can produce – the world will find its readers with a mouse click. The theory is reminiscent of Amazon’s Kindle Direct Publishing, the publisher has turned off as a necessary barrier between author and reader highly successful. The practice is somewhat different. The software Author iBooks, which is only available for Apple computers, at second glance, less simple than one would have thought Apple would have. Yes, you can easily click together images, text, videos, presentations. Without layout talent the result but it looks horrible – and you have to first create all the great content of course.